Right Media offers a variety of tools to help maximize yield. Settings and safeguards enable you to:
Drive top-line revenue and
maximize the yield of individual impressions.
Sell inventory in real-time auctions using:
Allow your supply to be bidded on by buyers outside of Right Media's exchange.
Establish appropriate pricing by channel by setting buyer-specific reserve prices.
Serve ads that won't
diminish user engagement on your site.
Uphold your site’s integrity by controlling the type of ad content you run, with:
Control the types of ads you allow linked partners to serve on your sites.
Rest easy knowing Right Media is testing creatives for potential malicious attributes.
Exclude any advertiser in the exchange from serving on your site.
Protect your sites,
audience data and users.
Rely on protections and controls designed for publishers and their site visitors, such as:
Control which ads are displayed on your sites by offer type or creative specification.
Mask or hide channels, URLs, publisher IDs, and certain other key identifiers of your ad call, to help control transparency levels.
Enable site visitors express their preference for how their data can be used through industry self-regulatory mechanisms such as AdChoices, Do Not Track and Opt-Out.
Cultivate relationships that
complement your sales channel strategies.
Determine who you want to work with and how, using:
Find and "link to" advertisers, agencies, networks, and technology providers on the exchange, so you can do business more seamlessly.
Set controls for the scope and type of targeting you'll allow linked partners to perform on your sites.
Sell media across leading
connected device types and ad formats.
Meet broader advertising demand with the help of:
Access buyers looking to serve ads on browsers across desktops, smartphones, and tablet computers.
Rely on Right Media to help your sites serve creatives across standard graphical and rich media formats.
Gain deep insight into your
audience segments and site performance.
Engage media buyers better with insights you receive from:
Create audience segments in Yahoo! Web Analytics based on your site's audience that can be targeted in buyers' campaigns or used with Audience Sharing.
Create an incremental revenue opportunity by sharing your audience segments with media buyers.
Uncover critical information on segment usage, population metrics, and opportunity analysis, and use it to inform your audience segment strategies.
Track profits, segment use and overall inventory performance.