Overview
The slowing economy is impacting online ad growth – and agencies are feeling the pinch. Margins are becoming smaller, ad networks are taking a bigger cut and advertisers are changing payment from commission-based to performance-based. What's an agency to do?
Yahoo! offers a unique solution called Media Trading Practice, which helps you discover a new way of doing business – buying and selling media to more efficiently deliver for your clients while creating a new revenue stream for you.
What We Provide
Yahoo! Professional Services is a team of industry and technology experts who help address the business needs of Yahoo! partners. Because of our experience with many advertisers, large and small, we can tailor our solutions and engage in a results-oriented approach to help grow your business.
- Customized setup on the Right Media Exchange based on your business needs.
- The Right Media Exchange conducts 8 billion transactions a day, making it much easier to buy and sell inventory.
- Open APIs to help you integrate your systems with our Exchange.
- Offer CPW (cost-per-whatever) pricing: cost per click, cost per acquisition, cost per impression and dynamic cost per impression.
- Education on how to pitch to advertisers and continue to meet their objectives.
- Engage publishers to be part of your "practice".
- Monetize better through inventory reselling and value-based compensation.
- Automate your offline processes.
- Buy high-value audiences at cost-effective rates across the Right Media Exchange.
- Integration of key business insights (yours and your clients) to offer differentiated value.
- Incremental revenue: Buy and sell inventory where it works most effectively across all clients—for new revenue and margin
- Operational efficiency: Easier access to targeted reach and frequency
- Frequency management: Consolidated publishers let you value impressions based on user exposure to the same creative, regardless of site
- Insights: Use insights to inform media buys and provide additional value to your clients
Summary
Agencies can't afford to do business the way they've always done – they need to start looking at other options to help their business grow. Yahoo!'s Media Trading Practice can help them launch or perfect their online advertising business.