Advertisers are spreading their dollars across a wider array of online properties as publishers and networks fight harder for ad revenue. In today's economic climate and in an increasingly changing advertising marketplace, you need a partner you can trust. Enter Yahoo!'s Professional Services.
Who We Are
What We Do
Supply Services
Demand Services
Who We Are
Our team of industry and technology experts can help you navigate the changing landscape with solutions and technology that deliver results. Our deep knowledge gained from prior engagements with top brand clients and our experience as the world's largest online publisher, helps us deliver a results-oriented approach.
What We Do
Solutions Architecture
Identify the Opportunity: In response to your individual business needs, we'll develop a customized platform and service solution that's designed to use the Right Media Exchange in ways that best suit your organization. We'll also draw on expertise from other Yahoo! teams to help ensure that we deliver today's best available solutions.
Program Management
Create Your Roadmap: We offer a dedicated implementation team to help you manage the complexities and hurdles of a migration to new technology, managing every step of the process of your Right Media deployment. This includes defining infrastructure, managing interdependencies and change management.
Solutions Engineering
Support Your Innovation: During platform integration, we'll work with you and your development partners to support custom tech solutions and API tools—letting you integrate existing or more advanced applications onto the platform, according to your needs.
Consulting Services
Bridge the Gaps: We'll help you link your platform's functionality with a specific business need. With a proven methodology that's both tested and trusted, we'll identify and help resolve the gaps in your solution's performance, whatever the platform.
Managed Services
Drive your operations: Our experts will take on the tactical challenges of running and maximizing your operations. Our far-ranging expertise—in multiple platforms, yield management, go-to-market support, ad network development and financial workflows—helps ensure that ramp-up is rapid and support is robust.
Introducing New Services
We have several new offerings for publishers, agencies, and ad networks. These are focused on the needs of today's market.
Supply Services
Publishers and networks are transforming their businesses from selling sites to selling audiences, and Yahoo! sits squarely at the center of this transition. Leveraging the experience of industry experts, Yahoo! has designed the following new services to help you maximize the value of your inventory in the new ad marketplace.
- The share shift from brand to performance is real, and if you're slow to offer performance-based solutions (CPA, CPC, CPW), you're probably losing share-of-wallet. Performance Sales Enablement is our end-to-end solution for launching performance advertising capabilities for your business. Learn more or download a PDF.
- If you're unsure about how to package and price your inventory, our four-part Revenue Management optimization process can help you develop insights and best practices to optimize inventory pricing and packaging and help increase your revenue. Learn more or download a PDF.
- Many publishers and networks have told us that they are looking to increase returns on remnant inventory and ease the management and monetization of their non-guaranteed marketplace. Our Managed Exchange Marketplace solution will outsource your non-guaranteed advertising business, with the goal of generating efficiencies that can help save you time and money. Learn more or download a PDF.
Demand Services
Leveraging the experience of our industry experts, we offer several new services for agencies and networks, each of which can help you provide new products and increased value to your customers in today's changing ad marketplace.
- Many of Yahoo!'s search agency and network clients have told us that they need a way to pitch display products to their performance-focused customers, while leveraging search insights that will help inform their customers' display buys. Generally, they just want to offer their customers more advertising that performs better.
Our Display Extension solution can deliver on these needs, combining the benefits of display advertising and search marketing, which can help your advertisers extend the reach of search campaigns by targeting display ads to visitors who come from any search engine with whom you are partnered. Learn more or download a PDF.
- Concerned about your network partners taking too big of a cut of your revenue? Yahoo!'s Media Trading Practice solution helps you buy and sell inventory to more efficiently deliver value for your clients, while creating a new revenue stream for you. It's designed to eliminate the problems of buying duplicate users across multiple channels and mitigate operational inefficiencies. Learn more or download a PDF.
- Help protect your advertiser's brand with the transparency you've asked for. This feature enables your ads to run on the specific sites that you select and approve on the Right Media Exchange. Learn more or download a PDF.