With so many options in the marketplace, it's critical for networks to maintain a differentiated offering when appealing to your managed supply and demand partners. Right Media helps you carve out your own niche on the exchange, by enabling you to:
Determine who you want to work with
and how to support the needs of buyers and sellers.
Provide the scale and ROI that buyers seek, and the demand channels and yield that sellers seek, using:
Linking
Find and "link to" publishers, agencies, advertisers and technology providers on the exchange, so you can do business more seamlessly.
Targeting
Set controls for the scope and type of targeting you'll allow linked partners to perform on your managed sites.
Use our extensible and open exchange
to incorporate your optimization technologies.
Deliver on the unique promises of your network, with the help of:
Real-Time Bidding (RTB)
Bid on or evaluate external demand and supply sources using proprietary bid valuation technology to place bids into the Right Media auction.
APIs
Use Right Media's powerful APIs and application development environment to bring innovation to your customers and drive a differentiated offering within the exchange.
Gain the insight you need to
improve your network's performance.
Leverage information-packed reports, including:
Buyer Reports
Let your marketers know what kind of performance they're achieving across fulfillment, creative effectiveness, and ROI on campaigns.
Seller Reports
Educate your media providers on the performance they're attaining across sell-through and yield.
Cater to buyers' and sellers' changing
needs, by working across devices and ad formats.
Right Media offers support for all the latest devices and formats your customers need, such as:
Devices
Display ads across browsers on desktops, smartphones and tablet computers.
Ad Formats
Serve creatives across standard graphical and rich media formats to expand the breadth of your offering and better support media plans.
