Right Media can help advertisers and agencies with everything from targeting the right audiences to purchasing innovative media across different devices to facilitating relationships with our technology providers.
Our broad suite of technology enables you to:
Find the unique audiences—at scale—that
can help you achieve both brand and performance goals.
We can help you better target your display advertising through use of:
Audience Sharing
Target more efficiently by reaching audiences from multiple segment owners at the same time.
Exchange
Cultivate relationships so you can quickly execute transactions, plus maintain convenient access to the supply pools you value most.
Targeting
Take advantage of powerful tools that enable you to define characteristics of your audience across content, geography, demographics, behavior, and technographic attributes.
Campaign Controls
Help improve your return on ad spend and reduce creative burnout with intuitive ad delivery pacing and frequency capping capabilities.
Bid on each impression at
a price that supports its true value.
Purchase inventory in the way that bests suits your campaign goals and budget, using:
Real-Time Bidding (RTB)
Use your own bid valuation technology to determine whether or not to bid on a particular impression—and at what price—in real-time.
Pricing
Choose from a variety of pricing options, including dynamic cost-per-impression (dCPM), cost-per-impression (CPM) with ROI targets, cost-per-click (CPC) or cost-per-acquisition (CPA).
Standard APIs
Quickly integrate your proprietary bidding algorithms to bid at real-time in auctions using our API framework.
Prediction Algorithm
Automate and optimize bidding with help from Right Media's algorithm, if you're not using your own bid valuation technology.
Buy media and run innovative
ad formats across multiple web-enabled devices.
Reach out to consumers wherever they’re staying connected, and engage them through:
Devices
Display your ads across browsers on desktops, smartphones, and tablet computers.
Ad Formats
Serve creatives across standard graphical and rich media ad formats to support your campaigns’ performance goals.
Use your own or external data
to target specific audience segments.
Easily tailor your targeting to include your audience segments and segments from external parties using:
Audience Definition
Create audience segments in Yahoo! Web Analytics that can be targeted for your campaigns or used with Audience Sharing.
Targeting
Add other attributes, such as content, geography and technographics, for more precise targeting.
Feel confident that the inventory
you're buying is safe for your brand.
Trust in Right Media’s extensive security controls and continual, rigorous monitoring. We offer:
URL Filtering
Create a list of URLs on which you do not want your ads to be served.
Validated URL (VURL) Auditing
Right Media uses a combination of technology and manual review processes to identify sites that violate our policies and remove them from the exchange.
Traffic Quality Monitoring
Right Media scans and analyzes exchange-wide section traffic for suspicious patterns, and sections that are generating suspicious traffic are disabled.
Simplify your interactions by working directly with
media suppliers and relying on an efficient buying process:
Right Media wants to help you transact effectively on the exchange, with:
Linking
Find and "link to" publishers, agencies, networks, and technology providers on the exchange, so you can do business more seamlessly.
Ad Trafficking
Classify and integrate ad creative into your media plan quickly, so you can begin trafficking it right away.
