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Right Media RSShttp://www.rightmedia.com/rssen-us2007Thu, 20 Sep 2007 19:38:36 GMT20PMX works for LookSmartWithout an efficient solution for managing their non-premium inventory, LookSmart was leaving money on the table. About 20% of their inventory remained unsold after being passed through a daisy chain of three ad networks. By sending unsold impressions to the Right Media Exchange and forcing their chain of networks to compete for every impression in an open marketplace, LookSmart started selling all of their inventory for maximum revenue. <h3>Situation</h3><img src="./images/PMXsituation_LookSmart.jpg" alt="" align="right" />LookSmart used its ad server to allocate non-premium impressions in bulk to a chain of three networks.After the three networks monetized what they could, 20% of Look-Smart’s inventory remained unsold. Much of what they did monetize was undersold because the highest-paying buyer for a given impression couldn’t always access it. <h3>Approach</h3>LookSmart redirected all of their unsold inventory to the Right Media Exchange and trafficked their chain of networks directly into Yield Manager. This allowed all buyers – hundreds of advertisers and networks in the exchange as well as their own network chain – to compete for every impression on a level playing field. They applied proper targeting and frequency caps to the network chain to eliminate the need for defaults. <h3>Result</h3><img src="./images/PMXresult_LookSmart.jpg" alt="" width="450" height="278" align="right" />Auctioning each impression in an open marketplace, LookSmart: <ul><li>found a buyer for every impression, eliminating unsold inventory</li><li>drove up the value of each impression and increased overall eCPM</li><li>started serving the highest-paying deal to each impression, maximizing revenue</li><li>increased the network chain’s eCPM by nearly 400 percent in weeks, with targeting and capping</li></ul><h3>About LookSmart</h3>LookSmart provides relevant content, advertising and technology solutions for consumers, advertisers and publishers. LookSmart's 180+ vertical search sites are where consumers look for what they need, offering essential search results and web tools to find, save and share information. For more information on using the Right Media Exchange to drive more revenue, contact Bennett Zucker, VP/GM, at 212.300.2387 http://www.rightmedia.com/content/pmx-works-for-looksmart/4,606Wed, 06 Sep 2006 12:21:09 GMTThe Online AdsdaqsThe Right Media Exchange is trading more than 2 billion impressions daily. Walrath wanted to keep Right Media under the radar, because the market has resisted the concept. That is, until the advertisers’ coalition led by Julie Roehm of Wal-Mart called for a $50 million test and riled up the industry.http://360techblog.com/2006/05/31/the-online-adsdaqs/Wed, 06 Sep 2006 14:20:43 GMTIs Now The Time for Ad Auctions?The time is — finally — ripe for electronic ad marketplace, whether it’s Madison Avenue’s Adsdaq, Google’s AdWords platform, Adify, Right Media, AdECN or something still to be determined.http://360techblog.com/2006/06/09/is-now-the-time-for-ad-auctions/Wed, 06 Sep 2006 14:39:26 GMTRight Media Launches Online Ad AuctionRight Media offers advertisers the option to bid on non-premium, or commodity ad space, for display or banner ads, said Michael Walrath, chief executive of Right Media.http://news.com.com/Right+Media+launches+online+ad+auction/2100-1024_3-6085131.htmlWed, 06 Sep 2006 16:09:52 GMTRight Media Launches Open Media ExchangeIn the Right Media Exchange, every ad is auctioned in real-time to the highest bidder, and every participant is given equal access to media, thus fostering competition to drive more value for both sides of the transaction. Networks, advertisers, and publishers can all maximize performance, results, and revenue, while technology providers can market and distribute technology solutions to a broad community of users.http://www.adotas.com/2006/06/right-media-launches-open-media-exchange/Wed, 06 Sep 2006 16:17:06 GMTMonday Morning MiscellanyRight Media, which began life as an ad network, is trying to expand its "exchange" — essentially an open marketplace for buying and selling ad inventory. They argue that the Internet needs a more "transparent" platform for buying and selling ad inventory (than what Google and Yahoo! currently offer) and liken their exchange to the emergence of the NYSE. The market wants something like this and, clearly, smaller networks will join.http://gesterling.wordpress.com/2006/06/19/monday-morning-miscellany/Wed, 06 Sep 2006 16:18:05 GMTCompanies to Bid on Ad Space DirectlyIn what seems to be an eBay for ad space, a company called Right Media is starting a service that lets companies bid on advertising space. Rather than contracts setup or advertising being placed via 3rd party agencies, a company would directly bid for particular space on a particular site. Seem strange? To many, it seems fair, especially considering that the majority of online ad agencies primarily use rotating ad space that could provide unfair to some companies.http://www.techspot.com/news/21943-companies-to-bid-on-ad-space-directly.htmlWed, 06 Sep 2006 16:36:31 GMTAd Exchanges Bid to Open the MarketplaceThe Right Media Exchange, an open marketplace for online advertisers and publishers, saw rapid growth in 2005 as monthly transaction volume rose from $3 million last May to its peak at just under $12.5 million in January and around $12 million for March. http://www.dmnews.com/cms/dm-news/ad-serving/37160.htmlWed, 06 Sep 2006 16:43:07 GMTRight Media Exchange LaunchesRight Media has launched the Right Media Exchange, an open media exchange featuring more than 11,000 ad networks, advertisers and publishers.  The company says their open media exchange gives participating marketers equal access to media in an open, fair market and enables competition to drive more value for both sides of every transaction.http://www.imediaconnection.com/news/10104.aspWed, 06 Sep 2006 16:44:10 GMTOnline Ad Exchanges Sprout UpThe Right Media Exchange (RMX) auctions every ad in real-time to the highest bidder. Online ad networks participate in the exchange by putting their publishers' remnant inventory up for sale, and by buying relevant inventory on behalf of their advertisers. Publishers and advertisers don't participate directly in RMX, but are instead represented by ad networks.http://www.clickz.com/news/article.php/3614741Wed, 06 Sep 2006 16:49:17 GMTRMX Direct: Small Pub AdsdaqOn Monday, Right Media opened a private beta test of RMX Direct, an alternative ad exchange for blogs and smaller publishers that sell their inventory through advertising networks such as Burst Media or Tribal Fusion. Twenty publishers are participating in the test phase.  Instead of having to manage relationships with several ad networks, publishers can use a single log-on/interface to auction all their inventory to the seven networks participating.http://360techblog.com/2006/07/20/rmx-direct-small-pub-adsdaq/Wed, 06 Sep 2006 16:52:00 GMTReal Time Ad AuctionsRight Media offers automated real-time online auctioning for ad spaces, bypassing traditional ad agencies and increasing market transparency. According to RM, its platform now includes 11,000 ad networks, advertisers and publishers, trading about two billion impressions daily.http://battellemedia.com/archives/002665.phpWed, 06 Sep 2006 16:52:15 GMTRight Media Releases Media Guard BetaRight Media, home to the Right Media Exchange service, today rolled out the beta of its Media Guard tool. The first in Right Media’s next generation of offerings, Media Guard aims to significantly reduce the growing threat from dangerous applications and software transferred through online ads. Additionally, the system utilizes a detailed manual classification system to monitor creative content.http://www.adotas.com/2006/08/right-media-releases-media-guard-beta/Wed, 06 Sep 2006 16:53:28 GMTRight Media Unveils Virus-Detection FeatureOnline media exchange firm Right Media today will unveil a product that scans ads for viruses or other malware. In a test last month, the product scanned more than 50,000 ads and discovered 17 types of hidden viruses.http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=46453&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=&page_number=0Wed, 06 Sep 2006 16:54:01 GMTRight Media Safeguards Against Harmful AdsMedia Guard protects against viruses, trojans, initiation of Active X and exit pop-ups. Additionally, publishers can select from 160 attributes and classifications to apply to creatives.http://www.imediaconnection.com/news/10724.aspWed, 06 Sep 2006 16:54:33 GMTThe Coming Open Ad MarketSimply put, you put RMX Direct on your blog instead of an ad call to whomever you are currently using to serve ads (adsense, ypn, burst, blogads, federated media, etc) and they call those services for you and act as a broker to determine what ad network is going to give you the biggest CPM for every single page you serve.http://avc.blogs.com/a_vc/2006/08/the_coming_open.htmlWed, 06 Sep 2006 16:57:00 GMTRMX Direct: Alternative Ad Networks Battle for YouNew York based Right Media has launched a beta version of a new advertising system that lets website publishers participate in multiple ad networks and automatically display ads from whichever network will pay the highest price per impression for their ad space in real time bidding. The service, called RMX Direct, also has a filtering system to prevent malware distribution through ads and enforces publisher criteria.http://www.techcrunch.com/2006/08/12/rmx-direct-alternative-ad-networks-battle-for-your-blog/Wed, 06 Sep 2006 16:57:40 GMTOnline Advertising Agency Automatically Auctions Best Paying Ads for YouRMX Direct uses an accessible web based application that makes it as easy as possible for bloggers and other niche content providers to find the best possible advertising for their site, at the best price.http://www.masternewmedia.org/news/2006/08/24/online_advertising_agency_automatically_auctions.htmWed, 06 Sep 2006 16:58:13 GMTRight Media Unveils First Open Media Exchange for Interactive AdvertisingNew York, NY – June 19, 2006 – Right Media today launched the Right Media Exchange – the world’s first open media exchange for the interactive advertising industry.  More than 11,000 ad networks, advertisers and publishers are already interacting through the Right Media Exchange, trading more than two billion impressions daily. Auctioning every ad in real-time to the highest bidder, the Right Media Exchange gives its participants equal access to media in an open, fair market, and enables competition to drive more value for both sides of every transaction.The Right Media Exchange presents a much needed alternative to the closed ad network approach to buying and selling media. The entrenched network model discourages the transparency, competition and community that are needed to accelerate growth for the industry.  “An open marketplace is a better place to do business. Buyers, sellers and service providers of any size connect to each other easily, access more media and trade at fair market value. It creates a new standard for efficiency,” said Michael Walrath, CEO of Right Media. “Right Media’s role is not to dictate how media is bought and sold, but to provide an environment where companies can make better choices, grow their business and add value to the community.”Everyone Wins The open nature of the Right Media Exchange benefits every player in the market. All participants have an equal chance to forge new relationships, access more media, and buy and sell more efficiently: <ul><li>Ad Networks drive better results for their advertisers and publishers. </li><li>Advertisers control performance globally and maximize ROI. </li><li>Publishers allocate each impression to the highest bidder and maximize revenue. </li><li>Technology Providers create, market and distribute technology solutions to a broad community of users through an open platform and set of APIs. </li></ul>“We’ve developed a set of unique services that distinguish our ad network,” said Mike Seiman, CEO, CPX Interactive. “We stay completely focused on innovation and the services we provide to customers. Meanwhile, competition from partners on the exchange tripled our impression volume and doubled our revenue in only six months.” About Right Media Right Media created the world’s first open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 11,000 advertisers, ad networks and publishers buying and selling digital media through Yield Manager, the company’s open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently—from simple exchange access, to white label sales programs, to the RM Ad Network. Founded in 2003, the company is privately funded and based in New York. Visit www.rightmedia.com.      http://www.rightmedia.com/content/right-media-unveils-first-open-media-exchange-for-interactive-advertising/5,626Wed, 06 Sep 2006 17:16:38 GMTRight Media Adds Chief Financial Officer John RobertsNew York, NY – July 11, 2006 – Right Media, creator of the world’s first open media exchange for the interactive advertising industry, today announced the addition of John Roberts as chief financial officer. John, will focus on developing strategies to support the company’s rapid growth.  John will report to Right Media CEO Michael Walrath; his appointment rounds out the company’s team of advertising, marketing and technology experts.  “John is a proven financial executive who has led companies through public offerings and financial transactions, but who also has an appetite for innovation,” said Walrath.  “Right Media has a mission to change the interactive advertising industry and we’re growing at an exponential pace.  John will help us manage that growth and reach our goals.” “Right Media has a vision and a strategy that I found attractive,” John added. “Michael and the team are energetic, and that translates into fast-paced customer and product activity.  I am excited to be a part of it and to provide additional leadership and support to our growing business.”Prior to Right Media, John Roberts was CFO at Arbinet (NASDAQ: ARBX) where he was instrumental in taking the company public in 2004.  Arbinet is the largest electronic marketplace for communications trading.   Earlier, John was CFO at Razorfish (NASDAQ: RAZF), a $300 million publicly traded IT consulting firm.  His strategies for client development initiatives and mergers & acquisitions drove vast global expansion for the company.  He began his career at PricewaterhouseCoopers where he was made a partner in the firm.  John graduated from Boston College with a Bachelor of Science degree in Accounting.  He is 39 years old and lives in New Jersey with his wife and three children. About Right Media Right Media created the world’s first open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 11,000 advertisers, ad networks and publishers buying and selling digital media through Yield Manager, the company’s open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently—from simple exchange access, to white label sales programs, to the RM Ad Network. Founded in 2003, the company is privately funded and based in New York.     http://www.rightmedia.com/content/right-media-adds-chief-financial-officer-john-roberts/5,627Wed, 06 Sep 2006 17:19:53 GMTRight Media Introduces First Solution To Safeguard Against Viruses And Harmful Applications In Online AdvertisingNew York, NY – August 7, 2006 – Right Media, creator of the Right Media Exchange, has developed the industry’s first comprehensive system to automatically detect harmful applications and inappropriate content in online advertising. Currently in beta release, Media Guard is the first in a series of innovative new solutions from Right Media to significantly reduce the growing threat from dangerous applications and software transferred through online ads. Additionally, the system utilizes a detailed manual classification system to monitor creative content. Media Guard was designed to block advertisements that contain viruses, trojans, initiation of Active X and exit pop-ups. During its initial test phase in July 2006, Media Guard scanned over 50,000 ad creatives 5 million times worldwide and discovered 17 different types of hidden viruses. To add an extra measure of protection and control for publishers, a manual review applies uniform standards to creatives by using over 160 attributes and classifications arranged categorically. “Malicious content delivered through advertising inhibits the liquidity of the market, yet it has been largely ignored by the industry because there was no simple solution,” said Michael Walrath, CEO of Right Media. “We want to solve the problem and address the issue head-on. After a year of development and investment of significant resources, we’re excited to have Media Guard in the market.”Media Guard tests every creative that flows through the Right Media Exchange, a common and transparent marketplace in which ad networks, advertisers and publishers trade over two billion impressions daily. Media Guard is available to the more than 11,000 buyers and sellers interacting on the Exchange. Right Media will continue to invest in Media Guard in order to build out further protections for both advertisers and publishers. “With a young and sensitive demographic, Gaia is really excited about the ability to shield our users from inappropriate advertising,” says Gaia Interactive’s David Wei. “We believe both advertisers and publishers want to deliver the right message to the right audience, and we are thrilled that Right Media is actively addressing this issue.”About Right Media Right Media created the world's first open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 11,000 buyers and sellers trading digital media through the company's open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently--from simple exchange access to white label sales programs. Founded in 2003, the company is privately funded and based in New York. http://www.rightmedia.com/content/right-media-introduces-first-solution-to-safeguard-against-viruses-and-harmful-applications-in-online-advertising/5,628Wed, 06 Sep 2006 17:23:45 GMTAd Exchanges: Online Inventory's Future?The last few months have brought changes in the way online ad inventory can be bought and sold-- in addition to going straight to publishers or working with ad networks there are now ad exchanges. As these changes begin to get traction they may have a broad impact on the industry. In an effort to get a better handle on what these changes are, I invited three people to sit down for a roundtable discussion: Michael Walrath, CEO of Right Media, William Urschel, CEO of AdECN, and Chas Edwards, VP of sales and market development for Federated Media. Each of these companies -- and there are certainly others -- has a new approach to buying and selling online ad inventory.http://www.imediaconnection.com/content/11046.aspThu, 07 Sep 2006 17:45:25 GMTAdvertiser Media ExchangeI perform offline ROI optimization.  How is RMX buying different? Back-end optimization is a common practice among large Direct Response Advertisers and works fairly well for the purpose of optimizing campaign performance.  An offer runs through multiple buys for a period of time and a Media buyer will assess performance and adjust IO levers accordingly (e.g. pricing, targeting, pacing, etc.)Through AMX, that optimization process is automated in real-time.  The Media buyer utilizes multiple levers on the campaign performance console and in real-time Advertiser spend is allocated as one buy across multiple Publishers / Networks to maximize return.  This enables the Advertiser to manage frequency / recency globally.  It also eliminates duplication (i.e. competing for the same impressions through 2 different networks), ensuring Advertisers are not competing against themselves for impressions.What is the difference between campaign management and media buying management? Because AMX allows one offer to be controlled across multiple buys, AMX separates campaign from media buy.  Through campaign controls, media buyers can control ROI goals, targeting and budget for one offer across multiple buys.  Through media buy management, media buyers can control pricing on an individual Seller basis.How do I manage my media buys with Networks / Publishers outside the Right Media Exchange? Through AMX, media buyers can consolidate all buys into one ad server experience, allowing for better management of global frequency and recency.My company’s infrastructure is built around an existing ad server.  Can I join RMX? Though there are some limitations, Advertisers can join RMX and still work with existing ad servers. http://www.rightmedia.com/content/advertiser-media-exchange/2,639Thu, 07 Sep 2006 19:12:54 GMTCustomer SupportOur support team is one of the most dynamic and accessible groups at Right Media. Our wide-ranging skills and diverse backgrounds make us the best people to interface with technical operations groups to put your suggestions into action. By that same token, our engineers have both the business and development experience necessary to understand your needs and work directly with our developers to guide your spec through development and release cycles. <h3>The SLA</h3>Integrated Customer Support No need to remember multiple passwords and email addresses. Simply log in to the interface and click on the Support tab. From there you can track your open issues, view your ticket history, reply to a thread, or open a new bug or feature request ticket.Direct Agent Access Chat/IM and email directly with our agents during normal business hours.  After Hours Emergency Paging Have an emergency that requires immediate attention? Don't wait until the weekend or holiday passes. Submit a qualified emergency ticket and our engineers will be paged immediately. We'll keep you apprised of the situation until it has been resolved. Feature Requests and Suggestions You aren’t limited to submitting only technical problems. We actively investigate our clients' suggestions, which are routed to our team of Product Managers to help guide the future of the product. http://www.rightmedia.com/content/customer-support/3,33Fri, 08 Sep 2006 10:33:26 GMTRight Media SupportOur customers - media buyers and sellers - are the fundamental asset of the Right Media Exchange. As such, our success depends on the attention and service we provide you. Our in-house support team, which includes customer support, training, and documentation, takes its direction from you, our customers. Our team has a solid mix of business and technical backgrounds which helps us absorb your feedback and figure out how to apply it to our products quickly and effectively.<a href="/content/Support/3,33">Customer Support</a> Our team of experts provides 24/7 technical support to Right Media's clients. We respond to and resolve your inquires within one day, often within minutes. We provide tools that help you manage your own clients, like our email tool that lets you communicate with your own advertisers and publisher partners easily. We monitor the inquiries that come into support and use that data to drive future development. If a client suggests a better workflow or, say, asks for a new feature, we forward these suggestions to our Product Management team. More than half of all features and enhancements you see in our products stem directly from customer feedback.<a href="/content/Support/3,32">Training</a> We offer instructor-led training and eLearning, or a combination of both to provide you with the knowledge you need to meet and exceed your business goals. You can learn at your own pace with our series of eLearnings sessions that are available online anytime, or sign up for instructor-led courses that are listed on the monthly training schedule. <a href="http://kb.yieldmanager.com/">Documentation</a> Our in-depth documentation—the Knowledge Base—includes all kinds of tips and instructions on how to get the most out of our products and the Right Media Exchange. These include: <ul><li>Tutorials and how-to's</li><li>Examples</li><li>Troubleshooting tips</li><li>Reference information</li><li>A "What's new?" section</li></ul> http://www.rightmedia.com/content/right-media-support/3,30Fri, 08 Sep 2006 15:47:44 GMTBecome a Member of the RMXThank you for your interest in the Right Media Exchange. If you're ready to pull back the curtain and enter a new world of transparency and efficiency, please complete the following form and we will be in touch shortly. <iframe width="500" height="620" src="/static/member_form.jsp" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>http://www.rightmedia.com/content/become-a-member-of-the-rmx/4,42Fri, 08 Sep 2006 16:55:42 GMTCareersWe've built the industry's first open media exchange. That exchange is growing quickly. We're constantly developing new products, based on that exchange, to help buyers and sellers trade online media more efficiently.We are always seeking bright individuals with a proven track record and an eagerness to be part of a growing, dynamic team. Our environment is collaborative with a healthy balance of structure and flexibility. Our people have diversified backgrounds and like the fact that their input matters here. With short, iterative release cycles, open source solutions, client-driven development, constant stakeholder feedback and employee empowerment, the opportunities are endless. A focus on client success is the key driver of our business. Join a team committed to providing solutions that result in a fair and transparent interactive market for all. <iframe width="410" height="620" src="http://www.prohire.com/candidates/default.cfm?szWID=11310&szCID=50897" frameborder="0"></iframe>http://www.rightmedia.com/content/careers/6,63Fri, 08 Sep 2006 17:14:44 GMTRight Media Launches Publisher Media Exchange (PMX) Auction-Based Media Management Solution for Online PublishersHenderson, NV – September 11, 2006 – Right Media (www.rightmedia.com), creator of the Right Media Exchange, today launched a new solution for large online publishers to create their own white label media exchange to sell non-premium inventory more efficiently and maximize revenue. Announced at the iMedia Brand Summit in Henderson, Nevada, Publisher Media Exchange (PMX) empowers publishers to consolidate inventory on their own auction-based platform and enable advertisers and ad networks to compete for every impression in real-time. Community Connect, Fox Interactive Media, LookSmart, Six Apart, Tickle, Tribune, and WomensForum are the first to leverage PMX to efficiently monetize their inventory. By utilizing PMX, these publishers also have direct access to the Right Media Exchange, which includes more than 11,000 buyers and sellers trading digital media. “Top-tier publishers with billions of non-premium ad impressions have to think strategically about turning all of those undersold assets into real revenue,” said Michael Walrath, CEO and founder of Right Media.  “When publishers simply put that inventory in the hands of third-party intermediaries, they inevitably leave money on the table.  PMX is a simple and efficient solution to regain control of and restore value to inventory that has been set adrift.”PMX is based on the same technology and methodology used in the Right Media Exchange--Right Media’s open, competitive marketplace in which more than two billion impressions are traded daily. "LookSmart experienced the benefits of increased competition immediately when we started working with Right Media," said Bryan Everett, SVP Sales for the publisher of more than 180 vertical search sites. "We sent unsold impressions directly to the Right Media Exchange where they were sold to the highest bidders. By trafficking our chain of ad networks into the system, our partner networks competed with each other and dozens of other buyers for every impression, helping to increase eCPMs within days."<h3>PMX Features </h3><ul><li>Private platform consolidates non-premium inventory</li><li>Real-time auction drives competition for every impression</li><li>Toolsets eliminate hours of manual inventory management</li><li>Comprehensive audit system blocks harmful and unwanted ads</li><li>Easy trafficking of non-participating networks </li><li>Integration with legacy billing and data systems</li><li>Links to the Right Media Exchange to give access to a broader set of buyers</li></ul><h3>About Right Media</h3>Right Media created an open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 11,000 buyers and sellers trading digital media through the company's open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently--from simple exchange access to white label sales programs. Founded in 2003, the company is privately funded and based in New York.  http://www.rightmedia.com/content/right-media-launches-publisher-media-exchange-pmx-auction-based-media-management-solution-for-online-publishers/5,643Mon, 11 Sep 2006 13:28:36 GMTNetwork Media ExchangeHow is NMX different from the typical ad serving platform? NMX applies a completely unique strategy to managing campaigns and inventory. Because it allows networks to create a real-time auction for every impression, it optimizes for both advertiser and publisher simultaneously, on every ad call. Bidding for each impression based on its value, advertisers always pay a reasonable price. Auctioning every impression in the open market, publishers sell for fair market value. Because all buyers have open access to each impression, nothing is left unsold. Every impression, whether it is the first or 50th, receives a paying ad.  Can I have guaranteed deals and house ads? Yes, the system allows you to prioritize your own ad deals within your system.  Also, with our advanced targeting options, you can target campaigns to meet your advertisers’ goals.What pricing types can I use? NMX accepts all of the standard pricing types including CPA, CPC and CPM.  We also allow you to book campaigns as discretionary for revenue share deals where the pricing changes on a daily basis.  In addition, we have created a new pricing type, Dynamic CPM.  Dynamic CPM ties the bid price to perceived value and allows advertisers to leverage the full benefits of the auction by varying their bid price on each ad call.Do I have control over where my ads run on other networks? When you link with other networks, you have the ability to control where your ads run.  NMX provides a variety of targeting options including channel, inventory type, rating as well as URL.http://www.rightmedia.com/content/network-media-exchange/2,640Mon, 11 Sep 2006 14:46:17 GMTRight Media to Power Private Ad ExchangesPublisher Media Exchange (PMX) is a white-label version of the Right Media Exchange (RMX), a platform that allows publishers to offer up remnant inventory, which ad networks will buy on behalf of their advertisers. The exchange, which now has approximately 11,000 buyers and sellers, is designed to minimize the number of middle men in each transaction, and route transactions to the ad network offering the highest ROI.http://www.clickz.com/showPage.html?page=3623389Mon, 11 Sep 2006 19:32:00 GMTRight Media Creates White-Label Media Exchange for PublishersRight Media, home of the Right Media Exchange, has launched a solution for online publishers that enables them to create their own white label media exchange to sell non-premium inventory. The Publisher Media Exchange (PMX) allows publishers to consolidate inventory on their own auction-based platform while advertisers and ad networks compete for impressions in real-time.http://www.adotas.com/2006/09/right-media-creates-white-label-media-exchange-for-publishersMon, 11 Sep 2006 19:52:42 GMTFox, Tribune to auction some ad space on Web sitesFox Interactive Media, Tribune and LookSmart are among major media owners who will auction non-premium advertising space to generate more revenue from existing Web pages.  The publishers will use a product called Publisher Media Exchange from Right Media that they can adapt to their own Web sites.http://today.reuters.com/news/articlenews.aspx?type=industryNews&storyID=2006-09-11T194911Z_01_N11201383_RTRIDST_0_INDUSTRY-MEDIA-RIGHTMEDIA-DC.XMLTue, 12 Sep 2006 13:19:23 GMTFor new-media advertising, creativity's the keyTheir latest concept, the Publishers Media Exchange (PMX)--announced Monday--has already attracted the attention of blogging software hub Six Apart, search site LookSmart, and social quiz site Tickle, among others. And PMX clients have access to Right Media's main offering, the still-in-beta Right Media Exchange, which has over 11,000 buyers and sellers participating.http://news.com.com/2061-10802_3-6114391.htmlTue, 12 Sep 2006 13:21:26 GMTMajor Publishers To Sell Non-Premium, Online Ad SpacePMX enables publishers to consolidate inventory, and provide an automated way for advertisers and ad networks to compete for the cost per impression for banner ads and text links. In addition, PMX gives publishers direct access to Right Media's network of advertisers. http://www.techweb.com/wire/ebiz/192701038Tue, 12 Sep 2006 13:22:16 GMTTribune Papers Among First Users Of Web Remnant Ad AuctionRight Media, which operates Right Media Exchange, on Monday launched a solution to allow online publishers the ability to create their own so-called "white label" media exchanges to sell non-premium ad inventory. Right Media said Tribune Co. newspaper were among the first to implement Publisher Media Exchange (PMX). The launch was announced at the iMedia Brand Summit in Henderson, Nev.http://www.editorandpublisher.com/eandp/departments/ad_circ/article_display.jsp?vnu_content_id=1003120502Tue, 12 Sep 2006 13:23:17 GMTRight Media Launches Self-Service Ad Auction For PublishersRight Media, which operates the Right Media Exchange ad marketplace, has launched a white-label technology platform for large publishers, dubbed Publisher Media Exchange, allowing them to create their own ad auctions for undersold inventory. The technology's users, which include Fox Interactive Media, Tickle, LookSmart, and Six Apart, can set up auctions for their advertisers to bid on the ad space on individual pages. http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=47981&Nid=23242&p=289027Tue, 12 Sep 2006 13:25:15 GMTSelling Ads on the Auction BlockRight Media has launched a new solution for large online publishers to create their own white label media exchange to sell non-premium inventory more efficiently and maximize revenue. Announced at the iMedia Brand Summit in Henderson, Nevada, Publisher Media Exchange (PMX) empowers publishers to consolidate inventory on their own auction-based platform and enable advertisers and ad networks to compete for every impression in real-time. http://www.imediaconnection.com/news/11186.aspTue, 12 Sep 2006 13:25:55 GMTOn demand ads, for low demand impressions Right Media's new Publisher Media Exchange (PMX) tool allows sites to bulk together non-premium impressions and sell them in a real-time auctions. Fox, Tribune, LookSmart, Tickle, and Six Apart, will be among the major sites using the customizable PMX to sell extra impressions to advertisers and ad networks on their sites.http://battellemedia.com/archives/002869.phpTue, 12 Sep 2006 21:59:56 GMTThe Relentless News CycleRight Media (of Right Media Exchange fame) has launched a private-label bidding platform for publishers Publisher Media Exchange (PMX) to auction “non-premium inventory” (stuff they have difficulty selling well). It enables the inventory to be more efficiently offered to a larger buying pool, including those in the the Right Media Exchange if publishers so desire.http://gesterling.wordpress.com/2006/09/12/the-relentless-news-cycle/Tue, 12 Sep 2006 22:22:02 GMTTribune, FIM, Others Try Ad Auctions Monetize To Make Money From Low-Traffic Pages Tribune, LookSmart and Fox Interactive Media are wringing every last cent from their advertising space through a new product called Publisher Media Exchange that will auction off spots of lower-value ad space, like archive pages. Auctioning off excess inventory isn't a new idea, but this brings the auction platform in house. And it's only sensible to monetize that long tail.http://www.paidcontent.org/tribune-fim-others-try-ad-auctions-monetize-to-make-money-from-low-traffic-pagesTue, 12 Sep 2006 22:32:13 GMTRight Media Makes Adsdaq Headway Right Media launched a white-label version of its media auction technology designed to let large publishers run their own auctions of remnant ads. Fox Interactive Media, LookSmart, Six Apart, Tickle and Tribune will use Publisher Media Exchange (PMX) to auction off their non-premium inventory. http://360techblog.com/2006/09/12./mediabids-and-right-media-make-adsdaq-headway/Fri, 15 Sep 2006 18:11:30 GMTPublishers try their own ad auctionsLooking to increase ad revenue and keep more of that money for themselves, a number of major media publishers are set to begin using a product called Publisher Media Exchange from Right Media to auction off ad space on older news pages. http://www.adjab.com/2006/09/12/publishers-try-their-own-ad-auctions/Fri, 15 Sep 2006 18:13:09 GMTPublisher Media ExchangeThere are many types of auctions, ad technologies, and business models. What’s different about Publisher Media Exchange? Why are we so confident that PMX can answer many of your needs for managing non-premium inventory? Here are some questions publishers ask frequently, and answers that should clarify the solution for you.If we use PMX and link to the Right Media Exchange, do we give up control our inventory? No. You determine what’s premium or non-premium ad space. Your sales team concentrates on selling premium deals, complete with guaranteed deliveries, targeting, and rate card pricing. Whatever you don’t sell as premium is automatically auctioned to the highest bidder. This is always non-guaranteed and you can pre-empt it for late-closing premium deals.Is this a replacement for ad networks? No. PMX is a management system that lets you get the most value out of all of your ad network relationships. We encourage you to work with as many networks as possible, because the more networks you allow to bid on your inventory, the more competition you create, and the higher your resulting revenue.Can we still use our existing technology solutions? Yes. We encourage publishers to extract the most value possible from all of your technology providers as well as from your networks. The PMX platform features an open API structure that allows you to integrate any of your own internal systems and other third-party solutions you already use. Will we be running all of our inventory through your affiliated networks? You choose which partners you wish to work with, whether they are linking on the Right Media Exchange or not. As a PMX publisher, you will use the platform to allocate correctly on every ad call to whichever buyer bids the highest.Do my existing ad network partners need to work directly with you for this to work? We already support ad tags from most major networks. You simply traffic them as you would today in DART, for example, and enter pricing information. Everything else is automated.Sounds expensive.  Is it? The complete solution – including 24/7 support, extensive training and dedicated account management - costs less than commodity hosted ad serving. http://www.rightmedia.com/content/publisher-media-exchange/2,631Wed, 20 Sep 2006 20:51:38 GMTAdvertisers / AgenciesIf you have $50 to spend on groceries for the week, do you have someone shop for you in their local market and tell them to just use their judgment? Give up that control and you end up with another case of soda to go with the other two already in your cupboard, and no money left over for the broccoli you really needed. To get the most for your $50, you need to shop in the market with the widest selection, see everything that's there for yourself and weigh it against what you need.The same holds true for buying media. Buy through an ad network and relinquish control to that network. They spend your budget across whatever inventory they have. Disconnected from your other sellers, the network optimizes in a vacuum and spends a lot of your money on users who have already seen your ad via one of those other networks or publishers. Overexposed users lose interest in your offer, and suddenly you're paying a lot for impressions of very little value.Buying media in an open, auction-based exchange, on the other hand, is smart spending. Network barriers come down, giving you open access to the entire market of sellers and their inventory. Because you manage all of those sellers together on a common platform, you have a clear, global view of where your campaign has served, how it has performed and where your best new users lie. Bidding for each impression based on its value, you never overpay for inventory. Control is in your hands.<img src="./images/rm_website_infographic_adv.jpg" alt="" /> Join the Right Media Exchange and get the most out of every ad dollar you spend. Automatically bid for any of the more than 2 billion impressions traded daily, but only when it makes sense for you. Advertiser affiliate? Lead-gen aggregator? CPA/affiliate network? Whatever kind of direct marketer you are, use <a href="/content/Products/2,23">AMX</a> , our core advertiser product, to connect to the exchange now. http://www.rightmedia.com/content/advertisers-/-agencies/1,2Thu, 28 Sep 2006 15:12:02 GMTRight Media ExchangeAn open marketplace is a better place to do business. Progressive companies in other industries proved it: eBay helped people buy and sell consumer goods more efficiently; NASDAQ did the same for securities. We're doing it for interactive media.Why is the open exchange so powerful? Because it pulls back the curtain that the largest intermediaries have drawn over the market. Large networks have maintained their dominant market share by closing off access to buyer and seller information and controlling the transaction between them. Without that visibility and control, buyers have no idea if they're getting optimal return on the ad dollars they spend, and sellers have no idea if they're making as much as they can on their inventory.<img src="./images/rm_website_infographic_all.jpg" border="0" alt="" /> The exchange gives that power back to the buyer and seller. Granted, we're not trying to take the large networks' market share away. We're changing the market in which they currently get an unfair share. An open, competitive exchange is a level playing field. It gives advertisers, publishers and ad networks open access to each other and a constant, immediate supply of ads and inventory. Participants find the best partners to do business with, transact directly and always at fair market value. Powered by a common platform with built-in protections against harmful ads and sites, the exchange reduces friction in the market. It's true efficiency, and it means better return for buyers and more ad revenue for sellers.The Right Media Exchange is growing by the day. Each new participant - from vast multi-property publishers to small niche sites, data-driven marketers to behavioral networks - brings new value to the marketplace. If you're ready to look at this industry in a new way, if you have value to add and the desire to run your business more efficiently, welcome to the Right Media Exchange.http://www.rightmedia.com/content/right-media-exchange/1,1Thu, 28 Sep 2006 15:17:20 GMTYahoo! Makes Strategic Investment in Right MediaSUNNYVALE, Calif. & NEW YORK--(BUSINESS WIRE)--Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, and Right Media Inc., creator of the Right Media Exchange, today announced that Yahoo! has made a strategic investment to acquire a twenty percent stake in Right Media. Yahoo! will also join the Right Media Exchange to offer advertisers the ability to bid on Yahoo!’s non-premium inventory through an open and transparent marketplace.“Yahoo! believes an open and transparent ad exchange is an innovative new distribution channel for non-premium inventory and encourages competition in the market,” said Greg Coleman, executive vice president, global media sales, Yahoo!. “Participating in Right Media’s leading exchange is consistent with our strategy to extend Yahoo!’s audience to additional marketers, and to help them deliver the right ad to the right person at the right time.” Every ad on the Right Media Exchange is auctioned in real-time to the highest bidder, giving participants equal access to media in an open, fair market, and enabling competition to drive more value for both sides of every transaction. More than two billion impressions are traded daily on the Right Media Exchange. The Right Media Exchange is open to all advertisers, publishers and ad networks. “We’re thrilled to have Yahoo! as a partner and as a participant in the Right Media Exchange,” said Michael Walrath, CEO and founder of Right Media. “Right Media has grown through partnerships with key stakeholders in this industry and all participants at the exchange benefit from the addition of companies like Yahoo! that share our vision of more efficiency, transparency and accountability in online advertising.” Right Media raised a total of $45 million in Series B financing, led by Yahoo! and including Redpoint Ventures and other existing investors. As part of the investment, Yahoo! will designate a member to Right Media’s board of directors. About Right Media Right Media created an open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 11,000 buyers and sellers trading digital media through the company's open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently -- from simple exchange access to white label sales programs. Founded in 2003, the company is privately funded and based in New York. About Yahoo! Yahoo! Inc. is a leading Internet brand globally and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, Calif. Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. http://www.rightmedia.com/content/yahoo-makes-strategic-investment-in-right-media/5,659Tue, 17 Oct 2006 13:53:17 GMTRed Herring: Yahoo Grabs Piece of Ad Auction FirmWith Yahoo scheduling the full launch of its advertising platform for early 2007, the company’s deal to grab a chunk of Right Media seems to come at an ideal time. Not only will this give Right Media a solid opportunity to integrate its Right Media Exchange into Yahoo’s new advertising game plan, but on the flip side, Yahoo gets another opportunity to extend its advertising platform and overcome the image that Panama could just be “rebranded Google.”http://WWW.REDHERRING.COM/ARTICLE.ASPX?A=19256&HED=AUCTION+ADVERTISING+FIRM+GETS+%2445M&SECTOR=CAPITAL&SUBSECTOR=PRIVATEMARKETSFri, 20 Oct 2006 21:46:07 GMTThe360 Tech Blog: Yahoo Buys Into Adsdaq ConceptYahoo made a strategic investment in Right Media, one of the online “Adsdaqs,” exchanges where ad impressions are auctioned to the highest bidder. Yahoo took a 20 percent stake as part of a $45 million series B round of financing.http://techblog.com/2006/10/17/yanoo-buys-into-adsdaq-concept/Fri, 20 Oct 2006 21:53:01 GMTAdweek: Yahoo Joins Ad Exchange, Takes Stake Yahoo said it would begin participating in a marketplace to auction off extra ad placements, part of an effort to increase the amount of money it receives for its inventory. The Sunnyvale, Calif., Internet giant will participate in the Right Media Exchange, a marketplace for ad networks to bid on placements, and invest in the company operating it. Yahoo took a 20 percent stake in Right Media, part of a $45 million Series B funding round that included Redpoint Ventures. http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003255892Fri, 20 Oct 2006 21:57:37 GMTAdvertising Age: Yahoo Takes Stake in Nasdaq-Like Ad-Exchange SystemWith all eyes on Google as the ad-auction pioneer, Yahoo has quietly taken a 20% share in Right Media Exchange, an online auction-based system for selling ad space. Long a place for brand advertisers interested in reaching people on the web, the stake will help Yahoo better sell its less-premium advertising.http://adage.com/digital/article?article_id=112539Fri, 20 Oct 2006 22:01:44 GMTTechCrunch: Yahoo! Leads Investment in Ad Auction Company Right MediaNew York based alternative advertising meta-network Right Media closed $45 million in Series B funding today. The service auctions ad space between multiple ad networks in real time. Yahoo! lead the round and will take 20% of the company. http://www.techcrunch.com/2006/10/17/yahoo-leads-investment-in-ad-auction-company-right-media/Fri, 20 Oct 2006 22:04:32 GMTBusinessWeek: Yahoo's Project Panama Back on TrackIt also purchased a 20% stake in the Right Media Exchange, a company that allows advertisers to bid in real time on ad impressions. Using Right Media, an advertiser can bid to place ads on pages that are about a particular subject, such as music, or on pages with certain words. The advertisers who offer the highest price for pages with those particular criteria have their ads placed on the page until the moment they are outbid. http://www.businessweek.com/technology/content/oct2006/tc20061017_668299.htm?chan=searchFri, 20 Oct 2006 22:07:41 GMTAdweek: MySpace Success Builds Ad Glut [Yahoo!] It also struck a deal to set up a remnant ad exchange, part of a 20 percent investment made in Right Media. It hopes the auction channel will draw in new display advertisers and increase demand for remnant ad space. http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003286668Tue, 24 Oct 2006 15:57:57 GMTZDNet: Yahoo bets on Right MediaCalling Right Media the "largest emerging online advertising exchange for buying and selling ad inventory," Semel said at Yhaoo’s Q3 conference call: "This relationship gives Yahoo an opportunity to lead and influence the development of this new and innovative marketplace." http://blogs.zdnet.com/micro-markets/index.php?p=616Thu, 02 Nov 2006 17:34:24 GMTDM News: Ad:tech New York Panel Questions the Demise of the Upfront"We’re starting to learn and understand how best to match buyers with the correct type of inventory,” said Todd Teresi, vice president of sales operations at Yahoo Inc. “Over time, it remains to be seen where this will go"... Mr. Teresi represents Yahoo in the wake of the online media giant purchasing 20 percent of the Right Media exchange.http://www.dmnews.com/cms/dm-news/ad-serving/38907.previewWed, 08 Nov 2006 15:32:48 GMTiMedia Agency SummitRight Media is an Agency Sponsor of the upcoming iMedia Agency Summit being held from December 3-6 in Scottsdale, AZ. On Monday, December 4 at 8 a.m., VP of Media Sales Garret Vreeland will unveil the Right Media Network's new name and discuss the marketing initiatives that will accompany it. Garret will also be addressing questions from a poll of all agency attendees prior to the summit centering on our recently announced Yahoo! partnership.  iMedia Agency Summit Breakfast Monday, December 4,  8:00am Visit the <a href="http://www.imediaconnection.com/summitfall/10955.asp">iMedia Summit site</a> <a href="http://www.imediaconnection.com/summitfall/10955.asp"></a> http://www.rightmedia.com/content/imedia-agency-summit/5,674Thu, 23 Nov 2006 16:44:40 GMTTechnology ProvidersSo you've invented a great technique to make money in online advertising - a new ad format, an optimization technique, user data, video content.Option 1: Hire some salespeople, become an RMX member network, and take a piece of every media dollar that your sales team sells. Option 2: Integrate your technique with the RMX and help RMX advertisers, publishers, and networks sell it to their clients in return for a fee.We're happy to work with you in either model, and we can help you choose which makes the most sense. If your core expertise is not in managing a network (sales, business development, invoicing, paying publishers), it may make more sense to integrate as an RMX Technology Provider. Right Media will help you: <ul><li> integrate your technology with the RMX</li><li>market to RMX members</li><li>bill RMX members for their use of your technology</li></ul> http://www.rightmedia.com/content/technology-providers/1,5Thu, 30 Nov 2006 14:14:05 GMTAd:Tech NYRight Media is going to have a strong presence at this year’s ad:tech New York. We’re a silver sponsor of the Strategic Scenarios track—come by the room and hear Todd Teresi, Vice President, Sales Operations for our newest partner, Yahoo!, speak on a panel of particular interest to us, “The Move to Auction-Based Media and the Demise of the Upfront.” Also catch us on the panel “Technology Visionaries Sound Off” where our CTO, Brian O’Kelley and other media technologists will voice their opinions on the future of online media and marketing.   Technology Visionaries Sound Off Monday, November 6, 2:30pm-3:30pm   The Move to Auction-Based Media and the Demise of the Upfront Tuesday, November 7, 10:15am - 11:15am   We’re looking forward to seeing you at the conference. Come find us—we’ll be wearing our blue “bound together” bracelets.Visit the <a href="http://www.ad-tech.com/ny.asp">ad:tech site</a>  http://www.rightmedia.com/content/adtech-ny/5,672Fri, 01 Dec 2006 4:07:07 GMTRemix Media Network<a href="http://www.remixmedia.com" target="_blank"> <img src="./media/gif/logo_remix.gif" border="0" alt="" width="210" height="86" align="left" />Remix Media</a>, a division of Right Media, operates one of the largest online ad networks for advertisers with direct response goals. By utilizing dynamic pricing across an auction-based platform, Remix Media empowers online marketers to achieve superior campaign performance and run successful campaigns that generate online transactions, revenues, conversions and qualified leads. Remix Media develops custom technology solutions that deliver highly targeted data-driven results to brand and direct advertisers. http://www.rightmedia.com/content/remix-media-network/2,26Mon, 04 Dec 2006 16:31:17 GMTRight Media Adds Three Key Executives New York, NY - January 8, 2007 - Right Media (www.rightmedia.com), creator of the Right Media Exchange, today announced the appointments of Chris Mahl as vice president of sales, Denise Colella as vice president of international operations and Hillary Smith as general counsel. Mahl and Colella will report to Right Media president Christine Hunsicker, while Smith will report to CFO John Roberts. "Chris, Denise and Hillary all have amazing track records in their respective disciplines," said Michael Walrath, Right Media's CEO. "We're excited to have them here to help us capitalize on the momentum that Right Media has in the market." A sales leader and team builder for over 20 years, Chris Mahl will be responsible for aggressively expanding Right Media's global sales force. Most recently, Mahl was senior vice president of sales at Salesforce.com, a company he helped to drive into the enterprise market. During his tenure, revenue grew from $22.4 million to $310 million, and the number of employees increased from 150 to 1800. From 1996 to 2001, Mahl was senior vice president of North American sales at Informatica, the company that defined the enterprise analytics infrastructure market. Revenue grew from $0 to $197 million, and the number of employees increased from 18 to 750, during his tenure. Mahl spent 1991 to 1996 at Oracle in sales and sales management roles covering multiple industries and markets worldwide. With extensive experience in global business management, Denise Colella will lead Right Media's international expansion. She most recently served as vice president of product operations at Blackfoot, Inc., where she led development of the company's marketing intelligence platform. As business and technical operations director for Abacus (a division of DoubleClick) from 2004 to 2006, Colella spearheaded the launch of Abacus in France and Japan and managed production teams across Dublin, Paris and London. From 2001 to 2003, she served as director of product management for DoubleClick Japan, managing all company products throughout the Asia Pacific market. Hillary Smith will continue to combine her legal and digital media expertise as she oversees Right Media's legal affairs. Most recently, Smith was senior vice president, general counsel and corporate secretary at DoubleClick, a global technology and data marketing company. Prior to joining DoubleClick, Smith was a litigation associate at Paul, Weiss, Rifkind, Wharton & Garrison. http://www.rightmedia.com/content/right-media-adds-three-key-executives/5,675Tue, 09 Jan 2007 16:05:17 GMTiMedia Brand SummitOur first sponsorship of 2007 will be at the iMedia Brand Summit in Bonita Springs, Florida on February 4-7. On Monday, February 5th at 8 a.m., Bennett Zucker, VP, Publisher Media Exchange, will present the results of an Insight Express survey of leading web publishers. "How Publishers Think About, Manage and Monetize Non-Premium Inventory" reveals that many publishers forego tens of thousands of dollars of revenue every month because they lack a real plan for selling the inventory their sales teams don't sell. The research suggests that publishers with a non-premium inventory strategy are much better prepared to deal successfully with inventory fluctuations and market cycles.iMedia Brand Summit Breakfast Monday, February 5th, 8:00 a.m.Visit the <a href="http://www.imediaconnection.com/summitfall/12393.asp">iMedia Summit site </a> http://www.rightmedia.com/content/imedia-brand-summit/5,676Tue, 09 Jan 2007 21:09:37 GMTPMX works for TickleLike many web publishers, Tickle regarded non-premium inventory as leftover: it never seemed valuable enough to warrant taking time away from premium sales. Accordingly, they had no real strategy for managing non-premium inventory, choosing instead to offload it to a few ad networks and monetize it as best as they could. If they made a few pennies off it, it was better than making nothing. Without adding management resources, it was a difficult business to scale.Tickle’s perspective changed when they realized how valuable their non-premium inventory really was: direct response advertisers are spending more money than ever on remnant impressions, and Tickle and its partner sites have billions of them. With that understanding, they went looking for a solution to manage that piece of their business more effectively. They found one solution on the market: <a href="/content/products/publisher-media-exchange/2,21">Publisher Media Exchange (PMX)</a>. With an automated system that allows buyers to openly compete for every non-premium impression in real-time, Tickle scaled their business without taxing resources and increased non-premium revenue by 771%.<h3><img src="./images/PMXsituation_Tickle.jpg" alt="" width="450" height="200" align="right" />Situation</h3>Tickle used its rules-based ad server to allocate non-premium impressions in bulk to a chain of ad networks.Much of whatever those networks could monetize was undersold because the highest-paying buyer for a given impression couldn’t always access it. <h3>Approach</h3>Tickle trafficked all of their direct response deals and redirected all of their unsold inventory to their own auction platform. They created their own open media exchange for non-premium inventory across all of the Tickle Grapevine sites. This gave all of their buyers open, direct access to—and the ability to compete for—every impression. The system automatically allocated each impression to the advertiser or network that could pay the most for it. <h3>Result</h3>With an automated, auction-based system to manage and optimize inventory, Tickle:<img src="./images/PMXresult_Tickle.jpg" alt="" width="450" height="303" align="right" /><ul><li>scaled its business easily, adding sites such as Monster, Piczo and Tickle UK to the Tickle Grapevine of sites</li><li>added new demand/buyers as a result</li><li>let competition drive up the value of each impression and increased overall eCPM</li><li>started serving the highest-paying deal to each impression, increasing non-premium revenue by 771% </li></ul>Tickle accomplished this without having to add people or other resources, allowing them to remain fully focused on premium sales.Impact of creating their own media exchange on Tickle Grapevine’s ability to scale their non-premium inventory business <table border="0" cellspacing="5" cellpadding="0"><tbody><tr><td> </td><td>February 2005 before PMX </td><td>August 2005</td><td>July 2006</td></tr><tr><td>Sites managed</td><td>3</td><td>6</td><td>12</td></tr><tr><td>Advertisers managed </td><td>3</td><td>17</td><td>66</td></tr><tr><td>Impressions managed</td><td>80MM</td><td>238MM</td><td>3.3B</td></tr><tr><td>Sales & ops staff </td><td>0.2</td><td>1.2</td><td>1.2</td></tr></tbody></table><h3>About Tickle </h3>Tickle has been a leading publisher of viral marketing products since 1999. Tickle also formed a community of like-minded innovators who share the same passion -- developing interesting and viral consumer products. As a co-op of Internet leaders and friends, Tickle Grapevine partners share experiences and knowledge of viral best practices so that they are all constantly changing and improving. Through their experiences, they have created many unique advertising and consumer products and made them repeatedly viral. For more information on fostering competition to drive more revenue, contact Bennett Zucker, VP/GM, at 212.300.2387, or  <script> document.write(hg_em_decrypt2("m0o9c1$0a1i9d8e3m2t1h0g8i7r7^3r9e1k7c3u9z6b9"));</script>   http://www.rightmedia.com/content/pmx-works-for-tickle/4,605Wed, 17 Jan 2007 1:52:33 GMTRight Media Launches RMX Direct For Publishers New York, NY - January 29, 2007 - Right Media (www.rightmedia.com), creator of the Right Media Exchange, today launched RMX Direct, a simple solution for managing advertising that allows web publishers to make more money from their sites. During the system's successful private beta period, 750 publishers set up accounts, and over 11 billion ad impressions were served. RMX Direct is geared towards publishers who sell their advertising inventory primarily through ad networks. It allows those networks, as well as select ad networks in the Right Media Exchange, to compete for website inventory on a level playing field in real-time. The system allocates each impression to the highest-paying advertiser automatically, regardless of network affiliation. "We've doubled our effective CPM and revenue within a month," said Steve Jenkins, president of CheatCodes.com. "It was drastic. We also manage Casale Media, Google Adsense, Tribal Fusion, ValueClick, and Advertising.com through this interface. It's less work and helps us make much more money." "Having a system that can find the best fit for a given ad impression is great for us," said Mehul Patel, president of Swirve.com. "We've noticed great results in our eCPM. Now, we have far less wasted inventory as it all gets allocated to its best fit." RMX Direct also includes Media GuardTM, the Right Media Exchange's ad classification system that protects web publishers and their users from potentially harmful ads. http://www.rightmedia.com/content/right-media-launches-rmx-direct-for-publishers/5,677Mon, 29 Jan 2007 15:29:09 GMTClickZ: Right Media Spurs Network Sparring Over Small Site InventoryAs more and more small publisher ad networks come on board, Right Media has created an exchange system forcing network competition to serve ads on lesser-trafficked sites. RMX Direct pits networks against one another, awarding ad serving rights to the one agreeing to pay the highest cost per impression. Right Media has selected nine partner networks for the service, which also provides publishers with reporting. http://www.clickz.com/showPage.html?page=3624751Mon, 29 Jan 2007 15:59:14 GMTAdMonsters US XVIRight Media is a Silver Sponsor of the upcoming AdMonsters US XVI at the Snowflake Mountain Resort and Spa in Stowe, Vermont, from February 25 - 27. At the Speed Dating Reception on Monday, February 26, attendees will have the opportunity to speak with Right Media representatives Ramsey McGrory, vice president, and Aaron Letscher, director. AdMonsters Speed Dating Reception Monday, February 26, 6:00 p.m.Visit the AdMonsters site <a href="http://admonsters.org/cn/cn-us-16.php">here</a>.   http://www.rightmedia.com/content/admonsters-us-xvi/5,679Tue, 06 Feb 2007 19:25:19 GMTMedia Guard&#153The industry has repeatedly called for better protection for publishers and their users from harmful and inappropriate ad creative, as well as safeguards for advertisers from inappropriate website content. We have answered the call with Media Guard, the Right Media Exchange's system for automatically detecting harmful applications and viruses in ads and accurately classifying creatives/sites.Stopping the dissemination of destructive ads, and creating objective classification standards that align all buyers and sellers, Media Guard builds trust in the marketplace.<ol><li>Media Guard for Publishers protects sites and their users by scrutinizing and categorizing every single creative in the exchange with an unprecedented level of detail and accuracy, and allowing publishers to accept only those creatives that fall under their criteria. An automated creative tester detects attributes such as Active-X, viruses, and exit pops. Any creative that passes creative tester is reviewed and classified by two human auditors</strong