Our new Learning Center offers an expanded suite of educational tools and content for Right Media partners. Topics span the basics of campaign setup to the intricacies of leveraging segment pixels. Using the Learning Center’s interactive, on-demand modules, partners are able to learn on their own schedule and at their own pace.
Tools and content include:
• On-demand tutorials
• Training guides
• Reference cards
• Training videos
• Instructor-led webinars
New tools and content are added frequently, so be sure to check the Learning Center often. Here’s the current list of topics:
|Advertisers & Campaigns||An overview of the "managed advertiser" structure, key terminology, line set-up and targeting, creative management and best practices.|
|Publishers & Inventory||An overview of the "managed publisher" structure, key terminology, line item set-up, site/sections classification, how to pull ad tags, and best practices.|
|CPA Pricing and Conversion Pixels||An overview of CPA campaigns, key terminology, conversion pixel creation, CPA line item set-up, best practices and important metrics to watch.|
|Dynamic (DCPM) Pricing||An overview that helps you distinguish between the types of DCPM pricing, key terminology, line item set-up, best practices and important metrics to watch.|
|Segment Pixels||An overview of behavioral targeting and remarketing campaigns, segment pixel creation, the recommended pricing model, campaign strategies and best practices.|
|Managing Your Seat||An overview of all tabs and sub-tabs in Yield Manager and a comprehensive set-up guide for extending your reach by linking to other partners on Right Media.|
|Principles of Campaign Optimization||An overview of the optimization cycle, performance variables to watch, alignment with advertiser objectives, troubleshooting checklists, important reports and metrics.|
|Advertiser Biller Price||Exploration of the Advertiser Billing Price feature, which enables separate billing and bidding prices to be set up on the same campaign. Learn set-up requirements, reporting metrics and best practices.|
Note: Log-in credentials are required to access the Learning Center.
Please contact your Account Manager to request log-in credentials.