Running a transparent, differentiated and interoperable exchange means offering powerful tools that help exchange members bring innovation to their clients. Currently, Right Media enables clients to:
- Integrate their Salesforce Automation (SFA) processes, Customer Relations Management (CRM) systems, and even billing systems with Right Media—regardless of the language or architecture being used.
- Access and leverage exchange data from their own applications via a framework of powerful APIs.
- Use proprietary bidding algorithms to participate in the auction in real-time.