We'll be presenting at the upcoming IAB Marketplace: Networks and Xchanges, March 31, 2008 at the Roosevelt Hotel in NYC. Ramsey McGrory, VP of Exchange Platform and Antony Taylor, director of Professional Services, will be discussing the art and science of yield management.
If you're a Right Media customer and would like to attend, please email Jeanette O'Donoghue to receive a code for a $100 registration discount.
Right Media is a silver sponsor at ad:tech San Francisco, April 15-17, 2008. We will be located in Room 121, Moscone North. Our agenda includes training and educational sessions, demos and of course a cocktail party for our exchange community. More info to come.
We will be exhibiting at Internet World — one of the largest UK shows focused on the digital business world — April 29-May 1, 2008. On April 30, Denise Colella, VP of International, will be presenting in the Digital Marketing Theatre on "How Exchanges are Driving a New Online Advertising Marketplace".
Tuesday, April 24
2:00 pm - 4:00 pm: Question stop-by: Are you an existing Right Media client with questions about your Exchange experience? Are you interested in learning more about the Right Media Exchange and its products? Stop by Right Media's VIP room for a chat and to view demos.
Wednesday, April 25
11:00 am - 1:00 pm: Question stop-by
2:15 pm - 3:30 pm: Presentation - Mike Walrath - The Pillars of the Right Media Exchange
Everyone's talking about open exchanges. Some call them auction marketplaces, media marketplaces...the list goes on. What does it really mean to be an open exchange? Qualifying it by its tactical components, like its auction mechanism, diminishes it. The Right Media Exchange is built on principles that will transform the industry.
Thursday, April 26
10:45 am - 12:00 pm: Presentation - Christine Hunsicker - The Exchange for Innovation
The open exchange is the best place to trade digital advertising. But that only skims the surface of its power. The properties of the Right Media Exchange foster innovation--from open APIs for building on the community to a common platform for all to share and benefit from new technology.
1:00 pm - 2:30 pm : Question stop-by
More information here .
Right Media is an Agency Sponsor of the upcoming iMedia Agency Summit being held from December 3-6 in Scottsdale, AZ. On Monday, December 4 at 8 a.m., VP of Media Sales Garret Vreeland will unveil the Right Media Network's new name and discuss the marketing initiatives that will accompany it. Garret will also be addressing questions from a poll of all agency attendees prior to the summit centering on our recently announced Yahoo! partnership.