The same applies to selling your ad inventory. Put it in the hands of one large broker and you have no idea if you're making as much as you can on every impression. That ad network picks buyers for your inventory based on its own needs, and arbitrarily determines its value as a result.
By contrast, auction every single impression in an open marketplace and you guarantee that the buyer who is willing to pay the most for an impression can access and bid for it. Competition determines who buys your inventory--the market determines its true value.
Regain that certainty and control as a publisher on the Right Media Exchange. Whether you're a huge conglomerate of sites with a giant sales force or a one-person show, the same principles apply. If an ad impression can't be sold at a premium, auction it in the exchange. Thousands of buyers openly compete for it in real-time and drive up its value. You sell the impression to the highest-paying advertiser automatically, and maximize revenue with minimal effort.
Add the protection of Media Guard, the exchange's ad regulation and classification system that keeps potentially harmful ad content away from your users, and you're managing inventory with complete efficiency.
We have two different products for publishers. If you're looking for an easy way to manage your networks and generate more competition for your inventory, try Direct Media Exchange . If you're a large publisher and need a solid strategy for consolidating and managing your non-premium business, try PMX.
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