Daisy chains. Weighting. Percentages. Random. Allocating your ad inventory to multiple ad networks has not been an easy process. It hasn’t been so efficient either—how do you know that the ad network serving the ad for each impression is the one that will pay the most?
Our group—the Direct Media Exchange publisher group—has worked for over a year studying these problems and building a solution that works for everybody from personal bloggers to large publishers: Direct Media Exchange. The concept is simple: an automated system that allocates every impression to the buyer who can pay the most for it is going to spare you the headache of inventory management as it maximizes your ad revenue.
Direct Media Exchange is a publisher tool that allows you to auction your inventory on the Right Media Exchange, make your ad networks compete for each impression, and manage your overall ad network relationships. Direct Media Exchange specifically allows you to:
Increase your ad revenue
Direct Media Exchange networks only serve one of their deals when they can pay more than any other networks you are working with. Direct Media Exchange networks serve only CPM campaigns so there is no risk for publishers!
Simplify your ad network management
Allowing the Direct Media Exchange auction to manage your inventory instead of using an inefficient inventory allocation method such as chaining or weighting not only earns you more revenue, it simplifies the management of your networks.
Direct Media Exchange continues to save you time by having reporting and management features all in one tool, and you only need to work with one set of tags on your website.
Protect your site
Media Guard protects your users from misclassified creatives or ads with spyware, ActiveX and other threats.
Gain knowledge
Participate in our publisher community and interact with our Direct Media Exchange network management experts.
Direct Media Exchange Features
- Fast, easy access to Direct Media Exchange networks: Accelerator, Adtegrity, CPX Interactive, Directa Networks, Oridian, Right Media, and Rydium
- Bid price, frequency, and geotargeting controls for optimal ad network delivery
- CPM campaigns (for which you’re paid for every ad impression from Direct Media Exchange networks)
- Option of accepting CPC/CPA campaigns
- Powerful reporting that allows breakdowns by advertisers, sizes, and geography
- One set of tags on your site for easy management
- Media Guard protection
- Publisher forums, a blog, and more
Get Started Now
If you’re ready to start managing your networks with total efficiency and earning more ad revenue, please visit the Direct Media Exchange website to sign up to request a beta invitation, or contact us.