My dad taught me always to use the right tool for the job. He would no sooner drive a nail with a screwdriver than you would intentionally give dollars away with every ad you serve. There's no reason to waste time, energy and money when a better solution is at hand.
If you’re one of the major web publishers who unwittingly lets millions of dollars leak out of your ad server every day, you're not alone. By using tools designed for yesterday's web, and relying on networks that serve themselves first and customers last, many experienced publishers have ceded control over precious inventory. We see it all the time.
That all changes when you manage your non-premium inventory inside your own Publisher Media Exchange. For example, we know a publisher whose dozens of owned and affiliated sites have non-premium impressions accounting for ten to 80 percent of a given site's total inventory. Once the publisher pooled these impressions in its own white-label media exchange, it could auction every one to the highest bidder. Competition for available inventory intensified, and now every impression gets sold at CPMs that rise every month.
Instead of having sales executives at each site worrying about non-premium inventory, a few people now manage those business relationships, as well as traffic and manage all of the publisher's non-premium ads. The sellers could refocus entirely on high-value deals and sponsorships.
The Publisher Media Exchange (PMX) enables you to consolidate non-premium inventory in your own exchange. With your own auction-based sales program, your current networks and direct advertisers compete for every impression in real-time. But you can also easily link to hundreds of partners already buying media in the Right Media Exchange (RMX). The results are dramatic for large publishers:
More revenue, less effort
Competition for every impression drives up inventory value. You serve the highest paying deal on every ad call automatically.
More demand for your inventory
Let your current advertisers and networks bid for your available impressions along with partners from a vast community of buyers in the Right Media Exchange. Watch demand skyrocket!
Premium sales protection
There's no channel conflict when you keep non-premium sales completely separate from your brand sales efforts. PMX is a self-contained sales program with its own methodology.
Brand protection
Get only the ads you want with Media Guard protection. Right Media created the industry's only comprehensive system for auditing tens of thousands of ad creatives to keep unwelcome ads out and protect the integrity of your brand.
Feature Set
- Your own auction platform
- Fully customizable rule-set
- Auto optimization
- Query-string targeting
- Linking in the Right Media Exchange
- Rich Media
- Fully customizable reporting
- Dedicated account management
- Complete trafficking / workflow
- Media Guard protection
- Workflow toolset
- Open APIs-integrate billing system, targeting technology, user data, etc
- Post-click / Post-impression tracking
- Remarketing
- 24/7 support
- Instructor-led training and ongoing education via eLearning, web and live conferences
Contact Us
If you’re ready to start earning more revenue with less effort, and your current non-premium inventory volume is at least 100-million impressions monthly, please contact us.
