How is NMX different from the typical ad serving platform?
NMX applies a completely unique strategy to managing campaigns and inventory. Because it allows networks to create a real-time auction for every impression, it optimizes for both advertiser and publisher simultaneously, on every ad call. Bidding for each impression based on its value, advertisers always pay a reasonable price. Auctioning every impression in the open market, publishers sell for fair market value. Because all buyers have open access to each impression, nothing is left unsold. Every impression, whether it is the first or 50th, receives a paying ad.
Can I have guaranteed deals and house ads?
Yes, the system allows you to prioritize your own ad deals within your system. Also, with our advanced targeting options, you can target campaigns to meet your advertisers’ goals.
What pricing types can I use?
NMX accepts all of the standard pricing types including CPA, CPC and CPM. We also allow you to book campaigns as discretionary for revenue share deals where the pricing changes on a daily basis. In addition, we have created a new pricing type, Dynamic CPM. Dynamic CPM ties the bid price to perceived value and allows advertisers to leverage the full benefits of the auction by varying their bid price on each ad call.
Do I have control over where my ads run on other networks?
When you link with other networks, you have the ability to control where your ads run. NMX provides a variety of targeting options including channel, inventory type, rating as well as URL.