Each of you has your own special sauce—that thing that sets your network apart from the pack—from great behavioral targeting, to search re-targeting, to specialization in a particular category. What you’ve been missing is the optimal environment to put that strength to work for your clients.
An open exchange is that environment. It gives all buyers and sellers wide open access to media so there’s never a lack of supply or demand. It brings transparency and eliminates friction because everyone operates on the same platform. It automatically optimizes for both buyer and seller on every ad call because it creates a real-time auction for every impression.
We always thought about our network product strictly as a technology solution; when we sold that product, we sold it as Yield Manager, the actual technology platform, the engine. While that’s obviously one of the most fundamental parts of it, we started to think about the essence of the product differently as we developed and launched the Right Media Exchange. What we really sell to networks is a more logical strategy for running their business—to create this optimal environment for their clients; to, in effect, create their own open media exchange. Say hello to the Network Media Exchange.
NMX allows you to create an open, competitive marketplace for your advertisers and publishers to trade more efficiently and maximize value. Each buyer in your network has open access to each seller ad impression and can bid for it in real-time. NMX also allows you to tap in to the Right Media Exchange, access a world of new partners, their ad campaigns and inventory. The result:
More revenue, less effort
Auto-optimization in an auction. Competition drives up the value of inventory. Every impression sold for maximum value.
Easy client retention
Bidding for every impression relative to their goals, advertisers maximize ROI. Serving the highest-paying ad to every impression, publishers maximize revenue.
Limitless supply and demand
Access to millions of dollars of campaigns and billions of impressions in the Right Media Exchange.
Less friction
All participants trade on the same platform.
Compatibility
Seamless integration of your existing systems.
Protection for your clients
Media Guard regulation and classification keeps unwanted ads off your publishers’ sites, and keeps your advertisers’ brands from objectionable sites.
Feature Set
- Your own auction platform
- Fully customizable rule-set
- Auto optimization
- Query-string targeting
- Linking in the Right Media Exchange
- Rich Media
- Fully customizable reporting
- Dedicated account management
- Complete trafficking / workflow
- Media Guard protection
- Workflow toolset
- Open APIs—integrate billing system, targeting technology, user data, etc
- Post-click / Post-impression tracking
- Remarketing
- 24 hour support
- Instructor-led training and ongoing education via elearning, web and live conferences
Contact Us
If you’re ready to start delivering the best possible results for your buyers and sellers, please contact us.
