We know this is a unique tool and a new way of valuing impressions, so we’ll address some concerns you may have:
I already have my own ad server. How do I work with Direct Media Exchange?
You don’t need to stop using your ad server. Direct Media Exchange tags can be put into your ad server to allow it to manage and optimize your ad network relationships. Or, Direct Media Exchange can replace your ad server entirely as it also has the ability to serve any unique advertisers you may have and provides geotargeting and frequency capping of campaigns.
My top ad network pays me a great eCPM. Does working with Direct Media Exchange hurt this?
Not at all. Direct Media Exchange networks will only serve ads if they can pay more than your top network. There is no risk and nothing to lose by using Direct Media Exchange to control your ad networks.
I have a daisy chain or I weight my networks. How will Direct Media Exchange be better?
Using daisy chains or weighting networks doesn’t allow you to sell every impression for what it’s truly worth. In a daisy chain, the top network in your chain gets to decide what inventory they’d like to fill, and no other network is even given the chance to pay more. The same problem occurs with weighting networks or allocating inventory by percentages--the network that gets the impression gets to decide what they’ll pay and keep the impression. Direct Media Exchange opens up every impression to competition--Direct Media Exchange networks bid for every impression in real time; if they have advertisers who will pay more than your current ad networks, they get the impression and you maximize revenue.
If I’m working with so many networks, how do I make sure I’m showing ads appropriate for my site?
Direct Media Exchange networks only serve ads that have been audited by Media Guard, which uses both automated and human testing to ensure that you only get ads that fit the criteria you’ve determined for your site.
How do I get paid?
Each Direct Media Exchange network will pay you directly, and any network you add in yourself will still be responsible for paying you.
I already work with networks using Yield Manager as their ad serving platform. How do I keep working with those networks?
Eight of those networks can be instantly applied for in Direct Media Exchange and they’ll accept your application and the ads will start coming. If you were working with a network on Yield Manager who isn’t an Direct Media Exchange network, you can add them in Direct Media Exchange through the Link tab by entering your username and password for that network.
Can I use Direct Media Exchange as a default to other networks?
Yes, you can, but we recommend using Direct Media Exchange to compete with the top of your chain and allow Direct Media Exchange networks to bid higher than your top network. Direct Media Exchange will only make you more money.
How much work does it take to set up and implement?
Not much at all. Direct Media Exchange was built to be a painless setup process where you can be setup, apply to Direct Media Exchange networks, and add in your own ad networks to compete all within a few minutes. It’s a free application with no risk.
You say this is free. Are there any hidden costs?
No, this is a free tool for publishers, and you can try it out at your own pace without risk.
