Here is what we know (and love) about large direct response advertisers:
- You represent many of the highest spending companies in online marketing.
- You're driving more real, economic value than any constituency of online marketers in the industry.
- Metrics rule. ROI is the valuation method for your Ivy League educations (and if you don't have one, it was an ROI-driven decision - we know).
- Because ROI is king, you have had to build precise tools to accommodate out-dated, media-selling platforms.
You built around it in the past; invested countless people-hours and dollars developing a work-around for the inefficiency of buying from networks and publishers. Disparate seller platforms made it impossible to govern user exposure and ensure your offers weren’t competing against themselves. Closed networks limited transparency and control. Guaranteed, rate-card buys meant value-less impressions going to the wrong offers. Seller workflows required the same ad ops functions be repeated across buys. Too much inefficiency seeped in, too much overhead investment was required, and ROI was depressed for too long.
The open, auction-based media exchange is the natural evolution of media buying. What does that mean? Well around here, we’re talking revolution. But in a nutshell, we’ve organized hundreds of sellers in an open exchange that eliminates friction and inefficiency for the Buyer. Welcome to the Advertiser Media Exchange (AMX).
AMX enables large direct response advertisers to build their own personalized exchange of media sellers. Tap into a pipeline of 2B impressions traded daily, choose what you want, when you want and drive step-function ROI improvement. AMX gives you maximum control, while minimizing the steps and overhead traditionally required to get your deals up and running.
Your ROI. First.
Auto-optimize in an auction. No more captive dollars. All sellers are treated equal. Spend goes where your ROI is maximized in real-time.
Eliminate duplication. Protect your brand.
Your entire portfolio of offers can compete elegantly. No more inter-offer competition or user over-exposure. The right impressions go to the right offer. Through Media Guard categorization and auditing, protect your advertisers / offers from objectionable sites.
Increase your reach. Gain economies of scale.
Increase your number of partners by 2-3x. No additional steps. No additional overhead. No more sacrificing ROI for volume.
Increase your offer portfolio.
Take advantage of the platform and monetize 100% of your offers.
Reduce the steps.
100% automation. Setup your offers once for all future buys.
Take control.
Dictate your ROI. Build your exchange. And may the best seller win your dollars.
Feature Set
- Fully customizable offer and media buying management interface
- Robust exchange builder capability
- Intuitive reporting, dashboard and alert tools
- Bulk offer / creative uploader
- Media Guard protection
- 24 hour support
- Your own auction platform
- Fully customizable rule-set
- Auto optimization
- Query-string targeting
- Dedicated account management
- Open APIs —integrate billing system, targeting technology, user data, etc
- Post-click / Post-impression tracking
- Remarketing
- Instructor-led training and ongoing education via eLearning, web and live conferences
