Christine Hunsicker

Right Media Products

Christine Hunsicker

What’s the best way for you to tap into the efficiency of the open exchange? It depends on who you are and what you need. Access to the wide open community of buyers and sellers in the Right Media Exchange, and the auction methodology that drives it, are constants. Otherwise, there’s a “right” product with the right toolset for you below, each of which can be customized to fit your particular business needs.

pmx

Publisher Media Exchange
If you’re a larger publisher with a sales force that’s dedicated to selling premium inventory, PMX is the best way to sell everything else. It’s a dedicated strategy for non-premium inventory that allows you to create your own open exchange—to consolidate the inventory across all of your properties, enable all buyers to automatically compete for every impression and drive more value with less effort.

    

nmx

Network Media Exchange
Networks need to create the best possible environment to put their strengths to work for their clients. NMX allows you to create that environment—your own open media exchange in which your advertisers automatically bid in real-time on billions of impressions, and your publishers automatically auction every impression to thousands of competing buyers. Drive better ROI and generate more revenue for those clients, and everyone wins.

    

amx

Advertiser Media Exchange
While there are solutions on the market that allow for centralized campaign management, none bring the true, automated global optimization of AMX. Create your own open media exchange by consolidating and managing all of your media buys on a single auction-based platform. With open access to sellers and a clear, global view of where your best new users lie, you get the most out of every ad dollar you spend.

Direct Media Exchange for Publishers
Selling most of your inventory through networks? Direct Media Exchange is a simple, efficient way to manage that business—a tool that allows you to auction your inventory on the Right Media Exchange, make your other ad networks compete for each impression on a level playing field, and maximize ad revenue.

APIs
Having an open, accessible exchange is a core mission. We want you to bring your innovation -- your differentiation -- to the community. In order to make it as easy as possible for you to hook into us, we've released some APIs that will help us work together.

Media Guard
The industry has repeatedly called for better protection for publishers and their users from harmful and inappropriate ad creative, as well as safeguards for advertisers from inappropriate website content. We have answered the call with Media Guard, the Right Media Exchange's system for automatically detecting harmful applications and viruses in ads and accurately classifying creatives/sites.

 

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