We'll be presenting at the upcoming IAB Marketplace: Networks and Xchanges, March 31, 2008 at the Roosevelt Hotel in NYC. Ramsey McGrory, VP of Exchange Platform and Antony Taylor, director of Professional Services, will be discussing the art and science of yield management.

If you're a Right Media customer and would like to attend, please email Jeanette O'Donoghue to receive a code for a $100 registration discount.

Right Media is a silver sponsor at ad:tech San Francisco, April 15-17, 2008. We will be located in Room 121, Moscone North. Our agenda includes training and educational sessions, demos and of course a cocktail party for our exchange community. More info to come.

We will be exhibiting at Internet World — one of the largest UK shows focused on the digital business world — April 29-May 1, 2008. On April 30, Denise Colella, VP of International, will be presenting in the Digital Marketing Theatre on "How Exchanges are Driving a New Online Advertising Marketplace".

With Google selling other media and advertisers testing an eBay-powered national TV marketplace, some publishers worry that automated, auction-based ad systems may be out to replace the brand ad sales executive. There are many reasons why this won't happen, regardless of whether these high-profile efforts are successful. But this doesn't lessen the need for both media sellers and advertisers to start thinking about separate strategies for inventory used for branding and inventory best used for achieving performance objectives such as efficient reach or "cost per whatever" (hat tip to Dave Smith, Mediasmith).