We created an open exchange to help buyers and sellers trade digital media more efficiently. Playing exclusively in the ad network space at first, we realized what the market needed in order to drive that efficiency:
- a way for all buyers and sellers to connect to each other on a common platform and gain open access to media
- transparency — the ability for those businesses to see the whole market and know that they’re buying or selling every impression for fair market value
- a way for those buyers and sellers to maximize that value automatically, on every ad call, in a real-time auction
We launched our open, auction-based platform in April of 2005. As more partners started running their businesses on the platform, a community formed, and the Right Media Exchange was born.
Today, more than 30,000 advertisers, publishers and networks trade digital media with total efficiency on the Right Media Exchange. Access to that wide open community of buyers and sellers is a constant. Otherwise, there's a "right" Right Media solution for you — from the simple exchange access of Direct Media Exchange, to full Exchange membership and complete ad management solutions.
Founded in 2003, Right Media is a Yahoo! company based in New York, with offices in London, Moscow, Eugene, San Francisco and Tallahassee.
