Bill Wise, Vice President & GM, Display Platforms, Yahoo!
Bill Wise is the GM of Right Media and vice president of Yahoo's display ad platforms, which includes APT and Right Media. He is responsible for platform sales, account management and professional services to advertisers, publishers, differentiated networks, data providers, ad agencies and DSP's. Prior to Yahoo's acquisition of Right Media, Bill Wise was President of Right Media, managing their media and services business.
Before his time with Right Media, Bill was CEO of Did-it, the largest independent search marketing firm, from 2005 to 2007 and held numerous executive positions at DoubleClick and Ask.com, now IAC Advertising. Bill Wise sat on the Board of Directors of contextual-based marketing firm ContextWeb (from 2004-2007), and is currently on the board of Wealth Media Group, a media firm focused on reaching the affluent market. He was also on the client advisory board for Microsoft Digital Advertising Solutions, the search engine marketing council board for Google, and was a board member for the DMA IMAB (Interactive Marketing Advisory Board).
Bill Wise lives in Larchmont, New York with his wife Kelli and their three children. He was named one of Silicon Alley's most prominent digital executives for the past two years on their annual list.
Hillary Smith, General Counsel
As general counsel, Hillary manages Right Media's global legal affairs, a role to which she brings a wealth of both legal and industry expertise. Prior to joining Right Media, she was the Senior Vice President, General Counsel and Corporate Secretary of DoubleClick Inc. She began her legal career at Paul Weiss Rifkind Wharton & Garrison following a federal district court clerkship in the Eastern District of New York.
Hillary obtained her J.D. from Cornell Law School magna cum laude where she was the Editor-in-Chief of the Cornell Law Review and a member of the Order of the Coif. A Montana native, she received her bachelor's degree in History from Montana State University. Hillary was honored in 2004 by the New York County Lawyers' Association as one of the Outstanding Woman of the Bar and has served as a member of the Federal Bar Council Inns of Court Project.
Bennie Smith, Vice President, Exchange Operations
As vice president of exchange operations, Bennie is focused on building a healthy, safe and thriving exchange environment for all participants.
Bennie was most recently the chief privacy officer at DoubleClick. He intends to leverage that, along with his background in risk management at Chubb & Son, and in marketing at American Express, to build policy and procedure around the difficult issues of trust and transparency in an interactive community.
In addition to being an industry professional committed to the health and growth of trust in the online space, Bennie currently serves on the board of directors of TRUSTe and has previously served on the Direct Marketing Associations Ethics Policy Committee.
Bennie is a graduate of Georgetown University where he received his bachelor's degree in History.